LOL - Leak of Lust is a naughty fruit based liquors brand, which is visually and intellectually inspired by artist Jeff Koons and the Pop-Glam era. The brand offers a series of fruit based

liquors, in normal sized 500ml bottles, and in mini to-go bottles of 250ml each. Provocative, Bewildering but Humourous. These 3 leading factors have set the characteristics that made  

this brand’s process a challenging journey, and  made it cautiosly walk through and around the sex taboo, but without overstepping the mark and being too bold or explicit.

Design: Sharon Israel
Photography: Sharon Israel and Gilad Mordechay
Design Instructor: Anna Geslev
Branding course, Shenkar 2016





All Rights Reserved to Sharon Israel 2019