MERCEDES is a brand identity project of a skin care specialist named Mercedes. She is well known for her immense experience in skin health care and treatments, accuracy and undoubted professionalism.

The mild skintone of the brand ensures the immediate recognition of her area of her expertise, as it also communicates wormth, special care and even motherhood. Though the health treatments can be intrusive,

as forlorn and subtle as the branding would be,  it also ensures the best treatment possible, in the  hands of the best skincare specialist that is Mercedes.

Design: Sharon Israel
Photography and Art Direction: Sharon Israel
Freelance Project
August 2019